Shoes of Prey uses Google Analytics to monitor visitor behavior. The e-commerce company was created in 2009, and allows users to create their own shoes based on shoe style, heel height, color, fabric and many other variables. Chief Executive Officer and co-founder Michael Fox was a Google executive when he and two others decided to create the company (1), so it’s no surprise that Shoes of Prey uses Google Analytics to see how visitors are interacting with the website.
The company uses Google Analytics for basic information, such as unique visitors. For example, the company used Google Analytics to discover it had 5 million unique visitors during the last year. They also use Google Analytics to track what pages users visit, and found that 5 million visitors have used the 3D Design Studio on the site to design a pair of shoes (1).
